Fascinating photo! Wish I could go back in time and have that in my hand, about to go aboard the newest greatest ship in the world, in Clydebank!
The message Cunard was trying to get across at the time about the fact that they were not making her an RMS, and not wanting her advertised as such, obviously didn't get as far as the people at the shipyard responsible for printing the tickets! It must have been a drastic change in tradition for the new Cunarder not to be an RMS.